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Hi, I'm Julia Toothacre!
For almost 15 years, I've worked with thousands of professionals to help them find clarity in their career path and build real action plans to get where they want to go. I'm direct, I'm honest, and I LOVE this work.

If you're ready to talk, schedule a free 30-minute Clarity Call and let's figure out your next move together.
JULIA'S STORY
Most professionals fall into their career through a well-meaning mentor or connection, only to realize years later that they're not where they want to be. They keep climbing the corporate ladder and wake up one day to realize they've lost control of their future. In my experience, 90% of professionals already have what they need to take control; they just need someone to help them see it and build a plan around it.

I started this journey in a counseling-focused master's program where my passion was working with college students. I spent 8 years in higher education, in university career offices, coaching everyone from freshmen to doctoral students to mid-career alumni, learning and applying career theory every single day.

What I realized is that most career theories weren't built for real working professionals navigating real-world complexity. So, I built my own process. One that's intentional, flexible, and action-oriented because I want you to GROW, not just understand the theory.

I found my niche working with ambitious professionals who have lost their way, are in toxic environments, or are so high-achieving they don't know where they fit in the working world. I support and respect the need for people to have a 9-5 job and I help you find your place and path within it.

You can listen to the podcast where I share ALL my secrets, questions, and examples from my own career and my clients' careers. This isn't a situation where I give you a few nuggets and expect you to figure it out. I share it all. I also keep episodes short so you can listen on your commute or while walking around the block.
10 THINGS ABOUT ME
1

I run on coffee. This is non-negotiable.

2

I am a planner nerd. Happy Planner and ClickUp live side by side in my world and I have zero shame about it.

3

I lost my Miniature Schnauzer, Sierra, in September 2025. She was my shadow for years and the best dog I've ever known. Still miss her every day.

4

I have an amazing husband and son. (They know the dog was listed first. We've made peace with it.)

5

I love buying beautiful blank notebooks and never writing in them because they're too nice to ruin.

6

I'm a sports fan. Raiders fan specifically. Don't @ me.

7

I listen to podcasts constantly — which is probably why I started one.

8

I'm a list-maker. Everything gets a list.

9

I live in Utah and I am not Mormon. How we ended up here is a whole story — I talk about it on the podcast.

10

I grew up in Southern California and spent most of my life there. Utah is still surprising me.

Why I'm qualified to do this work...
It's important to note that I didn't wake up one day and decide to be a career coach. I have a counseling-focused master's degree, 15 years of hands-on career development experience, and certifications to administer and interpret multiple personality and interest assessments. 

I've been part of multiple career-related professional associations, and I have a LinkedIn Learning course because I believe career resources should be accessible to everyone, not just those who can afford private coaching.

I'm also currently writing my first career book, which pulls together everything I've learned from 15 years and thousands of client conversations. More on that soon.

Check out my LinkedIn Learning course →
WHY 'RIDE THE TIDE COLLECTIVE?"
I know what you are thinking, "Julia, why don't you use your name for your company name?" Well, I thought about it, but to be honest, I want my services to be bigger than me. Yes, I'm a strategist. Yes, I'm a coach. Yes, I provide awesome resources.

BUT what I do is not about me. It's about you.

YOU have to want it.
YOU have to want to be happy.
YOU have to want to be better than you were yesterday.

So, the company name is Ride The Tide Collective because it's about how YOU ride through the tides of life, the ups and the downs, and get safely to shore. You might get a bruise or two along the way. HECK, you might get really beat up by the waves. But at the end of the day, you are breathing. YOU are here.

Let's go on this journey together.
HOW I WORK
TRUTH

Honest, even when it's uncomfortable.

I will always be honest with you, even when it's uncomfortable. If something isn't working, I'll say so. That's not criticism — that's how we move forward.

QUALITY

Everything is made with care.

Everything from RTTC — the coaching, the podcast, the resources — is made with care. I don't put things out into the world unless I'd be proud to stand behind them.

ACTION

Theory is great. Growth is better.

I love a good theory and I geek out on career research. But at the end of the day, I want you to grow. Every conversation, every resource, every episode is built to give you something you can actually do.

AUTHENTICITY

What you see is what you get.

I don't perform a persona and I don't want you to either. Show up as you are — that's where real progress starts.

Interested in working with me? Let's talk!

Schedule Your Complimentary Career Coaching Clarity Call Today!
Schedule Here!